How to Market a Condominium or Multi-Family

Misdirected Marketing Misdirected Marketing

In many listing presentations, you will hear competing agents describe their strategies to locate that one perfect buyer for your home.

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The Worst Thing The Worst Thing

You put your distinctive Wellesley home on the market for a reason; you want the house sold in a timely fashion.

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Value, Value, Value Value, Value, Value

You are a sophisticated consumer who understands quality. You are a financially savvy consumer who understands value.

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Negotiating Negotiating

The real "business" of preserving and enhancing your Wellesley home equity begins after an offer is made.

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Pricing Pricing

Pricing a luxury home in Wellesley is both a science and an art. The science of home valuation involves gathering all relevant past and present comparable sales data to determine a reasonable price that will attract a pool of qualified prospects.

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Open Houses Open Houses

A Wellesley listing agent advertises an open house. The chances of a prospective buyer who is ready, willing and qualified to buy a seven figure home in Wellesley seeing that ad are so infinitesimal as to be non-existent. It rarely if ever happens.

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